AI FOR CREATIVE AGENCIES
Practical AI for the way agencies actually work.
Take Back Friday helps creative founders put AI to work on the operational weight of running an agency — the feedback loops, the resource juggling, the inbox — so the business grows without consuming more of you.
01THE OPERATIONAL WEIGHT
Where agency time
really goes.
01 / Feedback loops that never end
02 / Resource management by guesswork
03 / The inbox that eats the morning
04 / Knowledge that walks out the door
05 / New business that waits for a quiet week
Feedback loops that never end. Every round of amends costs time and margin. AI helps you gather comments, spot the pattern and prepare a clearer response — so fewer rounds come back.
Resource management by guesswork. When capacity lives in your head, everything needs your say-so. Capture how work actually flows and give the team clearer answers without waiting for you.
The inbox that eats the morning. Sorting, chasing and scheduling repeat themselves daily. Prepare useful first drafts and let you decide what happens next.
Knowledge that walks out the door. Decisions, notes and client history scatter across inboxes and desktops. Bring them together so the agency stops re-answering the same questions.
New business that waits for a quiet week. Pipeline work slips when delivery gets busy. Build a regular habit of finding relevant opportunities and thoughtful reasons to get in touch.
02THE TAKE BACK FRIDAY APPROACH
Five tools.
Built for agency life.
No technical background needed. Each tool uses ordinary language, your own judgement and examples drawn from real agency work — clients, pitches, decisions and the inbox that never quite empties.
Explore the self-paced courseStop starting from scratch.
Capture how you think, what matters to your agency and how you like to work. Give AI a better starting point for useful work in your voice.
Your inbox has had enough of your morning.
Prepare useful replies, sort what needs your attention and make scheduling easier with the information you provide. You review the suggestions and decide what happens next.
You shouldn’t have to remember everything.
Bring together the notes, documents and decisions your agency keeps needing. Spend less time searching and help the team move forward with clearer answers.
Your own marketing deserves a turn.
Turn your experience and ideas into useful content in your voice. Help the right clients understand what you know and why it matters.
New business. Before you urgently need it.
Find relevant opportunities and thoughtful reasons to get in touch. Build a regular habit of starting conversations, even when client work gets busy.
WHAT WE BELIEVE
The Take Back Friday
Manifesto.
AI should give you room,
not more to manage.
- 01
Your best hours deserve better than admin.
Let AI help with the chasing, searching and first drafts. Keep your energy for the decisions and ideas that need you.
- 02
Great work needs a little headspace.
Make room for the idea that lifts the brief, delights the client and gives them a reason to come back.
- 03
Growth needs a place in your diary.
Protect time for the founder you want to meet, the client you could help more and the proposal worth getting right.
- 04
More revenue should leave more profit.
Price the thinking. Be clear about scope. Catch the extra rounds before a great project becomes an expensive favour.
- 05
The business should grow beyond your to-do list.
Give your team the knowledge and confidence to move work forward. Every decision shouldn’t need a little bit of you.
03WHERE TO START
Start small.
Keep what helps.
Begin with the free guide: the setup, one small exercise and a fictional example you can try safely today. When you’re ready, the downloadable book and self-paced course take you through all five tools with full prompts, worked examples and exercises for your own agency.
06BEFORE YOU ASK