COURSES & GUIDES
Build a better business. Choose how you learn.
A useful guide. A book to work through. Videos that show the thinking. Or a conversation about your own business. Take Back Friday helps creative founders use AI to reduce the chasing and repeated explanations, protect time for better work and give growth some proper attention. Choose the format that suits you. You can start anywhere.
BUILD SOMETHING YOU CAN KEEP USING
From trying AI to using it well.
Whether you prefer to read, watch or work with Rob, the aim is the same: useful habits that fit your business.
When every attempt starts from scratch
- You keep explaining who you are and how you work.
- You collect prompts but struggle to make them relevant.
- The answers sound plausible but leave you unsure.
- You try something once, then return to the old routine.
With a method to build on
- Create a Manual you can reuse to give AI the right context.
- Use practical examples to adapt the prompts to your own work.
- Learn what to check, question and improve before you use them.
- Build a repeatable way to handle the work that keeps coming back.
Free Guide · £29 Book · £299 Self Paced Course
01THREE WAYS TO PUT IT TO WORK
Choose the format
that suits you.
Free Guide
Free
Give a useful idea a proper try.
Build your Founder Manual, then explore how the other tools could help with an ordinary working day. A practical introduction with enough substance to try something useful.
- The full Manual exercise and prompt.
- Short explanations and starter prompts for the Assistant, Brain and Narrator.
- Simple examples and checks you can apply to your own work.
Best for: getting to know the approach and trying a first task.
Downloadable Book
£29
Read it. Make notes. Make it yours.
A thorough written route through the Take Back Friday approach, with full prompts, worked examples, exercises and troubleshooting. Designed to stand on its own: you can learn and apply the method without watching the course videos.
- Detailed explanations of what to prepare, do and check.
- Complete prompts and written examples showing the decisions behind the answers.
- A fictional Northline practice pack and exercises for your own business.
Best for: people who like to read, reflect and work things through independently.
116-page downloadable book. Includes VAT for UK customers.
Self-Paced Course
£299
See the thinking. Then try it yourself.
Watch Rob put the tools to work, question the answers and improve the result. Use the detailed course manual, full prompts and exercises to apply the approach to your own business, at your own pace.
- Practical video demonstrations with Rob’s explanation of his decisions.
- The full written course manual, prompts, exercises and checks.
- A continuing fictional example, followed by practice on your own work.
Best for: people who learn by seeing how something works and then having a go.
Personal coaching is available separately or through the £499 course-plus-session option below.
All prices shown include VAT for UK customers. The book, course and personal support are available as one off purchases.
02COMPARE WHAT YOU GET
Pick the way
you want to learn.
The £29 book is a standalone written product; the £299 course adds video demonstrations and includes its full written manual.
| What you get | Free Guide | Downloadable Book | Self-Paced Course |
|---|---|---|---|
| Price | Free | £29 | £299 |
| Best for | Exploring and trying a first task | Learning through reading and practice | Learning through demonstration and practice |
| Written guidance | Concise introductions | Detailed, self-contained chapters | Detailed course manual alongside the videos |
| Prompts | Full Manual prompt; starter prompts in the other available sections | Full working prompts | Full working prompts |
| Examples and exercises | Short illustrative examples and a first exercise | Worked written examples, practice material and exercises | Demonstrations, practice material and exercises |
| Help checking the result | Essential checks | Detailed checks and troubleshooting | Written checks plus Rob explaining his decisions on video |
| Video training | Not included | Not included | Included |
| Personal time with Rob | Not included | Not included | Not included; see the £499 bundle below |
The book and all five course modules are complete. The course page explains the lessons and resources included in your purchase.
03THE APPROACH BEHIND THE FORMATS
Five useful roles.
One business that needs less chasing.
These are practical ways to work with AI, using your knowledge and judgement.
- 01THE MANUAL
Stop explaining yourself from scratch.
Create a short brief about your business, priorities, voice and the decisions that stay with you.
- 02THE ASSISTANT
Give your morning a clearer order.
Sort competing requests and prepare useful replies, with attention to both clients and the people waiting on you internally.
- 03THE BRAIN
Stop being the agency’s search engine.
Use accessible project records and meeting decisions to understand what changed, what needs doing and whether anyone needs you.
- 04THE NARRATOR
Give your best thinking an audience.
Explore a real client challenge, develop a defensible point of view and compare creative ways to share it.
- 05THE DOOR OPENER
New business. Before you urgently need it.
Find relevant opportunities and thoughtful reasons to get in touch, then prepare a useful first conversation.
COURSE PLUS SESSION
Your business
gets a turn.
Work through the course, then use a one-to-one hour with Rob to explore what the approach means for you. Bring a recurring frustration, a decision you keep postponing or a question about putting the tools to work.
The session gives that question proper attention, with the aim of leaving you with a clearer priority and practical next steps.
£499Course and session together. Includes VAT for UK customers.
Included: everything in the £299 Self-Paced Course, plus one one-hour session with Rob.
Explore the course + one hour£499 for the course and session together. This includes one scheduled conversation; ongoing coaching is a separate offer. Covered by the 14-day money-back guarantee.
04PREFER MORE SUPPORT?
Some questions deserve
a conversation.
You might want help with one decision or more time working on growth, profit and the role you want to play in the business. These options give you different ways to work with Rob.
| Option | Price | Where it can help | Next step |
|---|---|---|---|
| Self-Paced Course + One Hour with Rob | £499 | The video course and written manual, plus a session focused on your business. | Explore the course + one hour |
| One Hour with Rob | £300 | A focused conversation about one business challenge. | Enquire about a session |
| Six-Week Coached Course | £1,999 · coming soon | Supported implementation over six weeks, with planned group coaching and one-to-one support. | Join the waitlist |
| Accelerator Course | £4,999 · coming soon | Closer work on your growth, profit and leadership priorities. | Join the waitlist |
Programme dates and the exact support included will be confirmed before enrolment. You do not need to buy the guides or self-paced course before asking about working with Rob.
All prices shown include VAT for UK customers.
AI SERVICES
Want help putting AI to work?
Explore where AI could help your business, understand how it appears in AI search, or solve a specific problem in your workflow or new business activity. Take Back Friday offers practical reviews and focused AI solutions for creative businesses.
Explore AI services05BEFORE YOU CHOOSE
Questions,
answered.
Choosing your format
What is included
Getting started
Working with Rob
YOUR NEXT STEP
Make room for the work you started this for.
Choose one task that keeps taking more of you than it should. Find the format that helps you change it. Then give the time you recover something worthwhile to do.